Digital Marketing

Digital marketing tasks & campaigns can be undertaken via many types of digital media categories including:

• Video / Photos – e.g. YouTube, Flickr, 12 seconds, Dailymotion, Joost, , Smotri
  
  
• Social / Status networks & Management tools – e.g. Twitter, Facebook, Google talk, Plurk, Seesmic, Monnitor, Tweetdeck
  
  
• Blogging – e.g. LiveJournal, Wordpress, Tumblr, Skyrock, rssBLOG, Blogspot
  
  
• News - e.g. Digg, Google Reader, Mixx, Reddit
  
  
• Media – e.g. zdnet, Cnet, Techrepublic, Technorati, App.etiis.us.net,
  
  
• Comments / Opinion – e.g. Backtype, Disqus, Intense Debate
  
  
• Bookmarks – e.g. Stumbleupon, Mister Wong, Twine, Furl, Del.ici.ous, Diigo
  
  
• Other
• Custom RSS feeds
• Business networks
• Info share networks
• Forums & special interest groups
  
  
• Smartphone – the use of smartphone apps for promotion

To discuss digital marketing contact us

SEO

Once your website is published online, your potential customers need to see it.

Remember that anybody can find you using Google if they know the exact name of your web domain - but is it possible for complete strangers to find you, by searching in Google for your product or service? If they can't you virtually do not exist.Those businesses who do appear on Google and who actively market their websites,will get the business rather than you. A website that is invisible to its target audience is a waste of effort and space.

Your website should have at least the basic elements of online marketing and search engine optimisation. Most of your customers are searching for your products and services through search engines. In our experience, unless you are on the first 3 pages of the SERPs (Search Engine Results Page) it is unlikely that potential customers will find your website.

Traffic to your site can be encouraged by the use of incoming links from reputable websites, however these links need to be made in a very specific way. Google is very fussy and will not allow unrelated links with unrelated text to be a compatible link. Essentiallly Google wants all links to be relevant. In addition SEO can include externally based tools such as Google Adword campaigns which we can create and maintain for you. Other WEB 2.0 tools such as RSS feeds, news feeds & blogs can also be created within your site to enhance the way in which your audience can communicate with you, your product and your service.

Additional web marketing tools include article writing and submission to relevant open forum sites and blogs, Twitter campaigns, social network campaigns, and other specialist and special interest group outlets.

To feature in the top positions on search engines you need to start with well written, informative, and relevant content. You should implement a genuine linking strategy and make sure that the basic prerequisites of site optimisation or referencing are in place.

Nobody can guarantee any positions on any search engines however without SEO you will be invisible to the world web users.

To discuss digital marketing and SEO - contact us.